User Sentiment and Microsoft Dynamics

Continuing on from the previous post, we will now talk about the user sentiments that were evaluated through the research. The four objectives, while conducting this research to test the users sentiment, included:

  1. Usage of the Microsoft Dynamics products
  2. Relationship with partners and the general sentiment
  3. Next six months plans for spending towards Microsoft Dynamics products
  4. New needs and the customer’s working relationship with their Dynamics partner

The results are generally skewed towards Microsoft Dynamics ERP users as most respondents were either GP or AX users.

Usage of Microsoft Dynamics Products

Approximately 4% of the users indicated that they are making full utilization of their software solution however, 66% indicated that they are either making sufficient or good utilization of the software solution. Despite that, 30% still feel the needs to enhance on their software solution or use more features within the solution.

Relationship with Partners and the General Sentiment

About 80% respondents indicated that they have a satisfactory or excellent relationship with their partners, with about 30% with an excellent relationship with their Microsoft Dynamics Partners.

Six Month Spending Plans

Thirty percent users are still interested in spending at least a little more to a lot more in order to enhance on the solution within their organization. This indicates that the users understand the powerful nature of the Microsoft Dynamics ERP and CRM that they have implemented within their organizations.

New Needs in the Solution

The top two challenges and investment areas that most users identify include reporting and upgrades. Reporting and analytics are key areas that most users would like to invest in and focus on as this is the key towards business improvement.

Further on, we will discuss partners’ sentiment which is the next part of the research conducted by Microsoft Dynamics World.



About the author

NoorJehan Arif is a relatively senior business analyst who has worked with MS Dynamics CRM 4.0 and 2011 for a few years, analysing, designing and implementing solutions on the client side. Dabbling in AX 2012 at the moment, she aims to work her way through, to learn more ways to help business gain their goals successfully and optimally utilize her MBA degree. Her never ending list of aims also include, among other things, obtaining PMP certification, exploring her areas of interest in Dynamics AX (Supply Chain, Retail and Manufacturing), and finishing up writing and publishing her work of contemporary fiction.

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