Microsoft Dynamics – the needs of the customers and partners match

Continuing from our post yesterday, there were some key areas that the survey focused on, both from the perspective of the customers and the partners:

From the perspective of the customer, the areas under consideration included:

  1. Management and ownership of the solution
  2. Six month plans for any new additions to features, capabilities or add ons, or any other investments in the solution
  3. Their sentiment towards their solution partner’s relationship with them

From the perspective of the partner, areas under consideration included:

  1. The needs of the clients in terms of functionality and strategy
  2. The perception that the partners have towards the Dynamics products and their strategic competitive position.
  3. Point of view on deployment strategies
  4. Their own performance towards sale of Dynamics products
  5. Their usage of additional add ons and working with other software vendors or solution providers

The survey results revealed significant emerging trends for the future. One of the key areas of evaluation includes customers responding that they are most likely to consult with their solution provider for Dynamics AX while customers with Dynamics CRM would least likely consult their solution provider.

Another interesting insight which helps to align the goals of both customers and the partners is that both parties are focused on these five functional aspects:

  1. Reporting as well as Business Intelligence
  2. Customer Services
  3. Integration as well as Migration
  4. Business Processes
  5. Inventory Management

Next up, we will discuss the user sentiment that was evaluated during this survey to understand how customers fare in using Microsoft Dynamics products.



About the author

NoorJehan Arif is a relatively senior business analyst who has worked with MS Dynamics CRM 4.0 and 2011 for a few years, analysing, designing and implementing solutions on the client side. Dabbling in AX 2012 at the moment, she aims to work her way through, to learn more ways to help business gain their goals successfully and optimally utilize her MBA degree. Her never ending list of aims also include, among other things, obtaining PMP certification, exploring her areas of interest in Dynamics AX (Supply Chain, Retail and Manufacturing), and finishing up writing and publishing her work of contemporary fiction.

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